Objective Rabo Mobile Online Viral
Create an advertisement for:
Rabo Mobiel
Rabo Mobiel is far more than your average mobile phone. In addition to making calls, you can pay with you phone and always check your bank account. It's not just your social lifeline, it's your financial lifeline too.
Product
Rabo Mobiel offers several monthly plans at a very competitive price.
Rabo Mobiel uses the trusted KPN network.
Rabo Mobiel has the same tariffs outside your plan as inside your plan.
Offer
If you sign up for Rabo Mobiel now, you get up to 1200 minutes of free talk-time!
Target Market
Target people between 18-30 years old in a way that they are accustomed to. This target market uses there phones a lot and they do a lot more with them than just calling.
Size & Content
What kind of Ad you want to make is up to you (rich media banner, print or video) We may want to use your Ad in an online campaign so stick to relevant web-sizes. (Sizes: large rectangle (1008 x 840) & leaderboard 2184 x870)
Rabo Mobiel & Banking:
With Rabo Mobiel you can check your bank account, do bank transactions, get alerts about how much money you have left and there is a possibility to pay via SMS.
Examples:
You can order and pay with SMS in certain bars/cafes/restaurants. You can get alerts when a large amount is deposited in your account, your salary, for example. You can check the ballance of your account with a single click, this comes in extremely handy when you're out shopping.
The Rabo Mobiel Experience:
You want to do everything with your mobile phone! Rabo Mobiel makes that possible: making calls, surfing the web, banking & paying right on your phone! The Ad must really show that it's incredibly easy to do mobile banking on your phone!
You can check out these videos to see how mobile banking works on Rabo Mobiel:
Demo Video 1
Demo Video 2
For more information on Rabo Mobiel visit:
Rabo Mobiel info page
FAQ with Lisa
Prizes
There will be a mix of cash and product prizes. Three Ads will be chosen by RaboMobiel as winners and they will win the following:
# 1: A Samsung I900 Omnia Black with Route 66 Europe software and €350,- in cash.
# 2: A Samsung S8300 Ultra Touch Black and €150,- in cash.
# 3: A LG Cookie
The Ads that get the most points during the competition will win the following:
# 1: A Samsung I900 Omnia Black with Route 66 Europe software and €350,- in cash.
# 2: A Samsung S8300 Ultra Touch Black and €150,- in cash.
# 3: A LG Cookie
To see the phones and prizes please visit www.rabomobiel.nl/creatad
Deadline
Your Ad must be uploaded before the 27th of June 2009. Voting for this competitions stops a week later on the 3h of July 2009.
Winners
The winners will be announced on Wednesday the 8th of July. the winners can be found under the button 'winners'.
Conditions
It's very important that your Ad contains the brandvalues that are very important to the Rabobank:
- Commitment: together through the good and the bad times
- Close: Presence and knowledge in the world of our customers (community)
- Authoritative: growth through innovation, knowledge & vision
Additional notes to our General Conditions:
"The liscense for the content of a member, in accordance with our General Conditions, will automatically be dropped when the intellectual property is carried over to a third party. A member is bound to report a transfer of intellectual property to CreatAd. CreatAd will remove all gadgets and embedded content of a liscense that has had its' intellectual property transferred."
De tone of voice is independance and is in line with our brandvalues.
The Rabo Logo can be used in the Ad, as well as the colors. These files can be found under the button 'files'. Apart from that, let your creativity flow! By the way the font of Rabo Mobiel is Myriad Pro.
Winners of the Rabobank competition will agree with the transfer of the intellectual property on their design/video to the Rabobank.
Upload your Ad in RGB colors!
