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brand: Sportlife
points: 3470
rank: # 1
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competition briefing

Sportlife GoEnergy Design Competitie

Objective:
CreatAd is a new online platform where creative people can design Ads for well-known brands.

Sportlife has been a household name on the chewing gum market since the '80s. The Sportlife gum is the best known brand and the most bought on the market.In 2006, the NOC*NSF, approached Sportlife to see if they could make an energy gum with cafeine. THe main reason behind this was that cafeine had been pulled from the dopinglist. A partnership was born and together with NOC*NSF Sportlife produced a gum containing 44 mg of cafeine. Ever since june 2007 every NOC*NSF athlete can use the gm. In addition to having a professional energy gum, Sportlife developed an energy gum for consumers. They named it Sportlife GoEnergy and it comes in two delicious flavors: Shockmint & Bittersweet.

The objective is to make an print Ad for Sportlife GoEnergy which Sportlife will use as an advertisement in a flyer from PerrySport.

Conditions:

- Show that GoEnergy is the fastest way to get energy
- It must contain some kind of sport
- The NOC*NSF logo is NOT to be used
- The gum has an eight-angular shape with FastForward embossing in the middle. (not nescesary)

Prizes
nr.1: €750, nr.2: €300, nr. 3: €200, nr. 4: €100 en nr. 5: €100

Deadline:
Upload your Ad before December 11 23:59h
See the results on December 19

More:
For more information concerning Sportlife GoEnergy go to:
www.sportlife.com/goenergy

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